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When my book was already released on Createspace and Amazon, I also had it offered in the PDF eBook format. I give away the PDF format off to my newsletter subscribers, which once more has reduced the problem to build my list in an actual small niche (Christian teen girls) to around 2700 and expanding.
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Two Western authors made the top twenty. Louis L'Amour and Zane Grey have both sold over 230 million books. L'Amour is credited with over 101 books, while Zane Grey's count is unclear. Publishers sold about 24 of his books after his death in 1939, but a conservative estimate is around 55 title of the post.