Our digital marketing campaigns impact the metrics that matter most! Why? Because thousands of other ice cream parlors are also trying to rank for that exact same keyword. As you can see, the search volume is super high for the keyword, but so is the competition. On the other hand, if you write a page that targets the long-tail keyword “chocolate chip hand-dipped ice cream,” you’ll have a much easier time ranking since not every ice cream parlor will create content about that product. The search volume is much lower, but so is the competition. See why keyword research is so important? After you’ve chosen a list of keywords that will effectively target your audience, it’s time to start writing. Google ranks this content in search results, so like we mentioned before, it’s important that it’s informative and beneficial to readers in order to earn top organic rankings. You can choose to publish a variety of content types to target your keywords. For example, a blog allows you to publish a steady stream of fresh content, which Google loves. You could also publish long-form content, which is typically more than 2000 words in length. Google also loves long-form content since it proves that you’re an expert on the topic. contextual backlink what kind of content you choose to write, you should strive to provide the best possible information to users about your target keyword. One of the most important organic SEO tips is to add multimedia to your content. Although multimedia may seem trivial, it is far from it. In fact, there are tons of perks to adding multimedia to your content. First, when we say multimedia, we’re talking about images, infographics, and even videos. This kind of content is great for breaking up long walls of text and helps keep users engaged on your page. But how does multimedia benefit your organic SEO campaigns? When you keep users engaged on your site pages, you keep them on your website for longer. Like we mentioned earlier, dwell time, or how long users stay on your website, is an important Google ranking factor. Any little addition to your page that helps keep users on your site longer is another second toward your overall dwell time, which can benefit your search rankings. We also mentioned that page speed is another Google ranking factor, and for good reason. Remember how we said Google wants to provide the absolute best results to users? More than half of search engine users, 53 percent to be exact, will leave your website if it takes longer than three seconds to load. Although that sounds like breakneck speed, it’s not all that uncommon in today’s technological age. Compress your images: Although huge images look beautiful on your website, they often bog down your page speed. Reduce number of redirects: If your website has a lot of redirects, it can slow down your page speed since the server has to look for two separate pages, the redirected page, and the page it’s being redirected to. Browser caching: Browser caching stores website resources on local computers when people visit your site. This frees up space for your pages to load faster since browser caching “remembers” resources instead of downloading them again as visitors browse your site. These are just a few solutions to slow page speed. If you’re serious about your website loading faster, consider page speed optimization services from WebFX! When you create an internal linking structure on your website by linking your pages together, you make it easier for Google to crawl your site. In order for Google to determine if your pages are worth ranking, search bots first have to crawl them. Crawling allows them to take note of what keywords your content targets, what your images depict, and more. However, if contextual backlink want Google to have an easy time finding and crawling all your site pages, it’s extremely beneficial to create a strong internal linking structure. You can do this by simply linking to other pages in your site content. For example, if you’re talking on one of your services pages about how easy it is to wash out the carpet that you sell, and you just wrote a blog about how to do so, you can link to your blog on that service page. Likewise, you can link to your carpet product page within your blog. When it comes to satisfying organic SEO best practices, you’ll want to do this with all of your site pages and ensure that they’re all linked in at least three pages of your website for optimal internal linking structure. In addition, you’ll want to consider the hierarchy of your website pages when linking internally. Ready to implement an organic SEO strategy? Want to start reaping the benefits of a custom, organic SEO strategy? If you’re feeling overwhelmed after reading our five-step strategy process, you might be nervous to take on the challenge. Although you can do organic SEO on your own, it’s a huge undertaking, and we typically recommend hiring an organic SEO company like WebFX. We’ve been in the business for over a decade, and we’ve already driven amazing results for our clients. In the past five years, we’ve been able to drive a staggering $1.5 billion in client revenue.